Posted in art licensing, Trade Shows, tagged art, art licensing, buyers, catalogue rack, cats, CHA, Christmas, color, costal, dogs, flowers, freelance, halloween, illustration, kittens, licensing, palette, Valentine on February 10, 2009|
Leave a Comment »

Spring Suggested color palette from the CHA show. (lighter and more airy)
A few tidbits of advice I received from my art licensing meeting. One of our members, Joan Beiriger attended the CHA Show and was nice enough to give us a download.
Here are the 8 things that I took away. (Of course this is always subjective. So please take it all with a grain of salt.)
- If you’re exhibiting a catalogue rack is key! Buyers are more inclined to flip thru that then a flat book on a table.
- Coastal Art is really BIG right now.
- 2 birds are better them one. And birds with flowers and butterflies is even better.
- Cats sell better then Dogs. (Dogs are too species specific.)
- Kittens & Puppies sell better then Cats & Dogs.
- Food doesn’t sell on greeting cards but works for tabletop
- Christmas is the largest holiday market followed by Halloween (I was surprised by this. I always thought the pecking order was Christmas, Valentines Day and then Halloween)
- When you are reviewing a contract there is a BIG difference between May and Shall
Read Full Post »