Posts Tagged ‘greeting card categories’

Diagram of some Surtex Twitter Chatter.

Follow Some of these Gals!








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Happy Follow Friday! Some of my Favorite Artist Reps that are on Twitter



RichardSolomon RichardSolomon As if an introduction is needed. Illustrators agent and founder of Art On a Grand Scale.

Scotthull Scotthull self-proclaimed “Visual Ambassador” and Artist Rep to some pretty awesome illustrators.

Image Source artists ArtLicensing UK art and illustration agency for stationery & giftsware.

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Happy Follow Friday!

Over the next few weeks I will be putting together a list of my 100 or so favorite illustration & design-related Tweeters. It’s just to give you a peek at a few folks who I enjoy following and reading about. In no way will this a full-blown list, and I apologize in advance for leaving anyone out, as it’s really hard to narrow this down.

…And First Up:



CreativeEntrepreneur LisaSonoraBeam Is living the creative dream and helping others live theirs. She is the author of “The Creative Entrepreneur” a book on creativity & business for right-brained folks.

ArtistTaraReed ArtistTaraReed Inspiring artist who licenses her art and teaches others how to license their art as well.

Jennifer Lee artizencoaching Jennifer is an Oakland based certified coach, artist, yogini, writer and musepreneur and creator of Right-Brain Business Plan

rebeccashapiro rebeccashapiro Rebecca uses beeswax to paint abstract expressionistic art, and is also an educator & entrepreneur.

Natasha natashawescoat A sassy whimsical painter who is always brutally honest and a self-proclaimed “media geekette” who utilizes social media to promote her work.

pdullaghan pdullaghan Penelope is an llustrator, artist and life questioner and creator of Illustration Friday.

Brianna Privett briannaorg co-creator of Illustration Friday & genius who helps with the technical side and principal of Utopian.net (making the web easy for creative folks)

Soniei Soniei pronounced sO.nE.A is a self-representing artist & home online-business owner who make an honest living by working an average of 80 hours a week.

Jamie R Lentzner jpdmom Jamie is a artist and mompreneur who has decide to NOT hang out with people who do not make her laugh, and on occasion has been know to bribes her children to do a few chores around the house.

kate bingaman kateconsumption“What Did You Buy Today?” Kate is an artist that make work about personal consumption.

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Artist & exhibitors, are chatting about Surtex–sharing resources and looking to each other to get prepared.

But today, the conversation on Twitter  focused around folks upset about  how GLM is handling the show planning this year.






Click any of the tweets above to follow or reply to the original Twitter author. Read the newest #Surtex posts on Twitter.

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You should consider carrying out a Comp Shopping Exercise at least once every season. This will give you an idea of what the retail key trends are and who are the key players.

Prior to going Comp Shopping you should decide on what categories & subcategories you are going to focus on. There are so many things to look at and see, that if you don’t have a plan it’s easy to get overwhelmed and sidetracked.

When you walk out of a store you should be able to critique the category and be able to give valid reasons behind your opinion. Here are some of the things to look for when you go Comp Shopping:


  • Trends and Innovation of Assortment New ideas and trends or safer, last years styles?
  • Themes/ Mood/Subjects/Key Items -What they are standing for?
  • Color Palette – For specific category & overall
  • Details– fabrications, materials, embellishments
  • Overall Assortment – Is it all one manufacture or are they “mix & matching” from multiple manufactures?
  • Seasonality of Assortment– Do they have a whole holiday section/area?


  • SKU Counts– How many Sku’s are they dedicating to each category? How many are gender neural, feminine, masculine? (i.e. They are only carrying 3 Happy Birthday Gift Bags, 2 of which are gender neutral and one that’s feminine)
  • Category– How large is it? How many sub-categories? How many manufactures are in a given category?
  • Inventory Levels– Do they have a ton of one item vs. another, Why?

In Store Experience

  • Window Displays – Are their displays innovation and unique, eye-catching? What type of materials and fabrication are they using. Is there some technique you can incorporate into your illustration. (i.e. Anthropology windows are always amazing)
  • Displays/Propping – Are they stuffing in as much product as they can or are they taking the time to actually highlight a “Hero”. Collections that are propped actually sell better. What type of products are they putting on the End Caps (those are always big buys & top sellers)
  • Customer – who is she or he? What is she/he shopping and purchasing? What is her style and taste? What is she wearing?


  • General Pricing– High End, Mid, Low
  • Markdowns, Clearance Area & Strategy– Do they always have a huge area dedicated to clearance? Why are items marked down? (i.e. seasonal) Was it a “bad” design or just good design that they bought too much of?
  • Signage/Communication -Are they using any illustration or design elements and does it tie back to the packaging? (Target does this really well for Holidays)

Some Stores you may want to Comp Shop at:


Barns & Nobles

Bed Bath & Beyond


Carter’s Outlet

Children’s Place

Cost Plus World Market

Forever 21




Kate’s Paperie


Old Navy

Office Max


Party Place

Pottery Barn



Urban Outfitters



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Here is a list I put together of some common Greeting Card Categories for general reference when you are trying to design a line.

Everyday Counter Cards

  • General (gender neutral)
  • Love
  • Friend
  • Age Birthday (13,16,18,21,30,40,50,60,70,80,90,100)
  • Juvenile (1-6yrs old)
  • Quote Driven
  • Humor
  • Feminine
  • Masculine
  • Relative Birthday (Mom, Dad, Daughter, Son, Sister, Brother, Grand Partents)


  • Friendship
  • Thank You
  • Feminine
  • Masculine


  • General
  • Spouse

New Baby

  • Gender Neutral
  • Girl
  • Boy
  • Twins


  • Gender Neutral
  • Feminine (girlfriend)
  • Masculine

Get Well

  • Gender Neutral
  • Feminine
  • Masculine


  • Gender Neutral
  • Feminine
  • Masculine


  • General
  • Religious
  • Gender Neutral
  • Feminine
  • Masculine

Gift Wrap, Trim & Bags
Gift Bags

  • Specialty Bags
  • Size: Jumbo, Large, Medium, Small, Bottle Bag

Roll Wrap

  • Specialty Wrap
  • Standard Wrap
  • Bulk Wrap

Toppers & Bows

Boxed & Packaged Cards

Museum Box
Ultra Box Note
Stationery Sets
Juvenile Boxed
Note Cube
Shopping List
Thank You Notes

Social Occasions
Napkins & Napkin Rings
Place Cards
Menu Cards
Treat Bags
Party Favors
Table Runners
Table Cloth

Social Books
Photo Albums
Address Books
Brag Book
Birthday Book

Photo Clips
Decorative Boxes
Scented Candles
Masculine Gifts
Book Marks
Finger Puppets
Home Décor & Wall Hangings
Bath & Body
Toys & Plush

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