Diagram of some Surtex Twitter Chatter.
Posts Tagged ‘greeting card categories’
Posted in art licensing, illustration, The Business Side of Things, Tweet Tweet, tagged agency, agents, art licensing, artist reps, giftware, greeting card categories, illustrator, illustrators, stationery, twitter on May 15, 2009| Leave a Comment »
Happy Follow Friday! Some of my Favorite Artist Reps that are on Twitter
RichardSolomon As if an introduction is needed. Illustrators agent and founder of Art On a Grand Scale.
Scotthull self-proclaimed “Visual Ambassador” and Artist Rep to some pretty awesome illustrators.
ArtLicensing UK art and illustration agency for stationery & giftsware.
Posted in art licensing, illustration, Tweet Tweet, tagged abstract expressionist, art, art licensing, coach, creative, creative dream, creative ladies, educator, Entrepreneurs, freelance, greeting card categories, illustration, inspiring, media geekette, mompreneur, musepreneur, personal consumption, sassy, teach, twitter, whimsical on May 8, 2009| 1 Comment »
Happy Follow Friday!
Over the next few weeks I will be putting together a list of my 100 or so favorite illustration & design-related Tweeters. It’s just to give you a peek at a few folks who I enjoy following and reading about. In no way will this a full-blown list, and I apologize in advance for leaving anyone out, as it’s really hard to narrow this down.
…And First Up:
CREATIVE LADIES IN THE HOUSE (Entrepreneurs)
Posted in Trade Shows, tagged art licensing, artists, design, exhibitors, GLM, greeting card categories, illustration, resources, small business, surtex, trade show, twitter on April 10, 2009| 1 Comment »
Artist & exhibitors, are chatting about Surtex–sharing resources and looking to each other to get prepared.
But today, the conversation on Twitter focused around folks upset about how GLM is handling the show planning this year.
Click any of the tweets above to follow or reply to the original Twitter author. Read the newest #Surtex posts on Twitter.
Posted in art licensing, The Business Side of Things, tagged art licensing, assortment, categories & subcategories, clearance, color, color palette, communication, comp shop, comp shopping, competitive shopping, Customer, details, Display, greeting card categories, inventory, key items, markdowns, marketing, mood, palette, pricing, products, promotions, Propping, seasonality, signage, sku counts, store experience, themes, trends, window displays on April 1, 2009| Leave a Comment »
You should consider carrying out a Comp Shopping Exercise at least once every season. This will give you an idea of what the retail key trends are and who are the key players.
Prior to going Comp Shopping you should decide on what categories & subcategories you are going to focus on. There are so many things to look at and see, that if you don’t have a plan it’s easy to get overwhelmed and sidetracked.
When you walk out of a store you should be able to critique the category and be able to give valid reasons behind your opinion. Here are some of the things to look for when you go Comp Shopping:
- Trends and Innovation of Assortment – New ideas and trends or safer, last years styles?
- Themes/ Mood/Subjects/Key Items -What they are standing for?
- Color Palette – For specific category & overall
- Details– fabrications, materials, embellishments
- Overall Assortment – Is it all one manufacture or are they “mix & matching” from multiple manufactures?
- Seasonality of Assortment– Do they have a whole holiday section/area?
- SKU Counts– How many Sku’s are they dedicating to each category? How many are gender neural, feminine, masculine? (i.e. They are only carrying 3 Happy Birthday Gift Bags, 2 of which are gender neutral and one that’s feminine)
- Category– How large is it? How many sub-categories? How many manufactures are in a given category?
- Inventory Levels– Do they have a ton of one item vs. another, Why?
In Store Experience
- Window Displays – Are their displays innovation and unique, eye-catching? What type of materials and fabrication are they using. Is there some technique you can incorporate into your illustration. (i.e. Anthropology windows are always amazing)
- Displays/Propping – Are they stuffing in as much product as they can or are they taking the time to actually highlight a “Hero”. Collections that are propped actually sell better. What type of products are they putting on the End Caps (those are always big buys & top sellers)
- Customer – who is she or he? What is she/he shopping and purchasing? What is her style and taste? What is she wearing?
- General Pricing– High End, Mid, Low
- Markdowns, Clearance Area & Strategy– Do they always have a huge area dedicated to clearance? Why are items marked down? (i.e. seasonal) Was it a “bad” design or just good design that they bought too much of?
- Signage/Communication -Are they using any illustration or design elements and does it tie back to the packaging? (Target does this really well for Holidays)
Some Stores you may want to Comp Shop at:
Barns & Nobles
Bed Bath & Beyond
Cost Plus World Market