Christy Hess’s thoughts on Surtex 2010 http://christinahess.blogspot.com/2010/06/surtex-2010.html
Archive for the ‘The Business Side of Things’ Category
Christy Hess’s thoughts on Surtex 2010
Posted in illustration, Surtex, The Business Side of Things, Trade Shows, tagged art licensing, Christy Hess, illustration, surtex, trade show, UArts on July 1, 2010 | Leave a Comment »
My Surtex Experience- 1st Time Exhibiting
Posted in art licensing, illustration, Surtex, The Business Side of Things, Trade Shows, tagged art licensing, design, freelance, illustration, learnings, positive thinking, projecting positive energry, surtex, trade show on June 1, 2010 | Leave a Comment »
I can’t tell you how glad I was to see that my palette of artwork and supplies made it to the Javtis Center safe and sound. It was there waiting for me when I arrived to set up on the Friday before the show. I had done a ton of preparation but still was a [...]
All Packed Up & Ready to GO!!
Posted in art licensing, illustration, Surtex, The Business Side of Things, Trade Shows, tagged art, art licensing, booth, design, Display, emotional connection, illustration, prep, retail, surtex, trade show on May 4, 2010 | 2 Comments »
I’m all packed up and ready to go!!! For the last 6 months I’ve been intensely prepping for Surtex and I’m shipping everything off tomorrow!! This will be my first time exhibiting. It’s been a lot of work and has taken some very long night and uninterrupted weekends to get everything together. But it feels [...]
Get Your Tweet On: REPRESENT
Posted in art licensing, illustration, The Business Side of Things, Tweet Tweet, tagged agency, agents, art licensing, artist reps, giftware, greeting card categories, illustrator, illustrators, stationery, twitter on May 15, 2009 | Leave a Comment »
Happy Follow Friday! Some of my Favorite Artist Reps that are on Twitter REPRESENT ………………………………………………………… RichardSolomon As if an introduction is needed. Illustrators agent and founder of Art On a Grand Scale. Scotthull self-proclaimed “Visual Ambassador” and Artist Rep to some pretty awesome illustrators. ArtLicensing UK art and illustration agency for stationery & giftsware.
How-To Comp Shop Like A Pro
Posted in art licensing, The Business Side of Things, tagged art licensing, assortment, categories & subcategories, clearance, color, color palette, communication, comp shop, comp shopping, competitive shopping, Customer, details, Display, greeting card categories, inventory, key items, markdowns, marketing, mood, palette, pricing, products, promotions, Propping, seasonality, signage, sku counts, store experience, themes, trends, window displays on April 1, 2009 | Leave a Comment »
You should consider carrying out a Comp Shopping Exercise at least once every season. This will give you an idea of what the retail key trends are and who are the key players. Prior to going Comp Shopping you should decide on what categories & subcategories you are going to focus on. There are so [...]









