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Archive for the ‘The Business Side of Things’ Category

Christy Hess’s thoughts on Surtex 2010 http://christinahess.blogspot.com/2010/06/surtex-2010.html

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I can’t tell you how glad I was to see that my palette of artwork and supplies made it to the Javtis Center safe and sound. It was there waiting for me when I arrived to set up on the Friday before the show. I had done a ton of preparation but still was a [...]

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I’m all packed up and ready to go!!!  For the last 6 months I’ve been intensely prepping for Surtex and I’m shipping everything off tomorrow!!  This will be my first time exhibiting. It’s been a lot of work and has taken some very long night and uninterrupted weekends to get everything together. But it feels [...]

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Happy Follow Friday! Some of my Favorite Artist Reps that are on Twitter REPRESENT ………………………………………………………… RichardSolomon As if an introduction is needed. Illustrators agent and founder of Art On a Grand Scale. Scotthull self-proclaimed “Visual Ambassador” and Artist Rep to some pretty awesome illustrators. ArtLicensing UK art and illustration agency for stationery & giftsware.

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You should consider carrying out a Comp Shopping Exercise at least once every season. This will give you an idea of what the retail key trends are and who are the key players. Prior to going Comp Shopping you should decide on what categories & subcategories you are going to focus on. There are so [...]

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Here is a list I put together of some common Greeting Card Categories for general reference when you are trying to design a line. Everyday Counter Cards Birthday General (gender neutral) Love Friend Age Birthday (13,16,18,21,30,40,50,60,70,80,90,100) Juvenile (1-6yrs old) Quote Driven Humor Feminine Masculine Relative Birthday (Mom, Dad, Daughter, Son, Sister, Brother, Grand Partents) Blank [...]

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